The University of Texas at Austin's Bachelor of Science in Public Relations, offered through the esteemed Stan Richards School of Advertising & Public Relations within the Moody College of Communication, stands as one of the nation's premier programs. Renowned for its rigorous curriculum and industry integration, the program is designed to cultivate strategic thinkers and effective communicators ready to excel in diverse sectors.

Program Excellence and Rankings:

• #2 in the U.S. for Public Relations & Advertising Bachelor's Degree programs, according to College Factual's 2024 rankings.

• Part of the Moody College of Communication, ranked #1 among U.S. public universities and #3 globally in Communication and Media Studies by the 2025 QS World University Rankings.

• Features a comprehensive, hands-on curriculum led by award-winning faculty with real-world expertise, combining strategic communication theory with practical training in media, digital strategy, and campaign development.
  
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Offered through the top-ranked McCombs School of Business, the Business Foundations Minor provides non-business majors with practical, high-demand skills that enhance career flexibility and leadership potential. As a student of a program consistently ranked Top 5 in the nation by U.S. News & World Report, I benefited from a curriculum grounded in real-world business strategy, taught by industry-leading faculty.

Core Coursework:

• Accounting

• Finance

• Marketing

• Management

• Business Law

• Management Information Systems (MIS)
  
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Kappa Delta Chi is a Latina-based national service and social sorority committed to fostering leadership, academic excellence, cultural awareness, and community service among college women. The UT Austin chapter upholds these values by empowering members through sisterhood, professional development, and active engagement in both campus and community initiatives.

• Founded in 1987 at Texas Tech University, Kappa Delta Chi was established to provide Latina women with a supportive network focused on service and leadership

• The sorority emphasizes academic achievement, requiring members to maintain strong scholastic standards

• Nationally recognized for its commitment to community service, leadership development, and cultural programming

• UT Austin chapter actively participates in philanthropic efforts, cultural events, and mentorship programs

• Part of the National Association of Latino Fraternal Organizations (NALFO), promoting Latino/a culture and advocacy across campuses

The University Leadership Network (ULN) at UT Austin is a student-driven organization dedicated to cultivating leadership skills, professionalism, and community engagement among its members. ULN provides a dynamic platform for students to develop their potential through workshops, networking events, and collaborative projects that prepare them for success in both academic and professional environments.

• Founded in 1996, ULN has grown to be one of the largest and most active leadership organizations on campus

• Focuses on developing essential leadership qualities such as communication, teamwork, and strategic thinking

• Offers extensive opportunities for professional development including guest speakers, mentorship programs, and community service

• Encourages cross-disciplinary collaboration and fosters a supportive network of student leaders from diverse backgrounds

• Committed to promoting ethical leadership and social responsibility within the UT Austin community

The Moody College Success Scholars program supports students within the Moody College of Communication by providing personalized mentorship, academic resources, and professional development opportunities. The program is designed to empower students to excel academically while preparing them for successful careers in communication and related fields.

• Launched to enhance student retention and success within Moody College through tailored academic support and mentorship

• Provides workshops, networking events, and career readiness sessions focused on leadership, communication skills, and industry knowledge

• Connects students with faculty mentors and industry professionals to foster meaningful relationships and guidance

• Encourages holistic development by emphasizing both academic achievement and leadership growth

• Plays a key role in preparing students for competitive roles in media, public relations, advertising, and other communication sectors

The Public Relations Capstone course is a culminating, hands-on experience within the Bachelor of Science in Public Relations program at UT Austin. Designed to integrate and apply strategic communication principles, this course challenges students to lead comprehensive campaigns for real clients, synthesizing skills in research, planning, execution, and evaluation. It prepares students for the dynamic demands of the PR industry by emphasizing collaboration, critical thinking, and professional communication.

Key Highlights:

• Involves working with real clients to develop and implement full-scale PR campaigns

• Emphasizes strategic planning, audience analysis, media relations, and performance measurement

• Provides opportunities for leadership, project management, and teamwork in a professional setting

• Incorporates feedback from faculty and industry professionals to refine strategies and execution

• Develops skills in digital communication, content creation, and crisis management